Privacy Policy

Last updated: February 12, 2026

This Privacy Policy describes how Sneaker Shop collects, uses, and protects your personal information when you visit our website or make a purchase.

1. Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

• Name and contact information (email, phone number)
• Billing and shipping addresses
• Payment information (processed securely by our payment provider)
• Order history and preferences

Automatically Collected Information

When you visit our website, we automatically collect:

• Browser type and version
• IP address and device information
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and account
• Send you marketing communications (with your consent)
• Improve our website and customer service
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze website usage and trends

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Contract Performance: To fulfill our obligations under your purchase
• Consent: For marketing communications and cookies (you can withdraw anytime)
• Legitimate Interests: To improve our services and prevent fraud
• Legal Obligation: To comply with tax and accounting requirements

4. Cookies

We use cookies and similar technologies to:

• Keep you logged in to your account
• Remember your preferences and shopping cart
• Analyze how you use our website
• Provide personalized content and ads

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Sharing Your Information

We may share your information with:

• Service Providers: Payment processors, shipping companies, email services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition

We do not sell or rent your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments. However, no method of transmission over the internet is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for tax and accounting purposes.

8. Your Rights

Under GDPR and Bulgarian law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (right to be forgotten)
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at privacy@sneakershop.bg

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Transfers

Your information may be transferred to and processed in countries outside of Bulgaria and the European Union. We ensure appropriate safeguards are in place to protect your data in compliance with GDPR requirements.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

12. Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and updates. You can opt out at any time by:

• Clicking the "unsubscribe" link in any email
• Updating your account preferences
• Contacting us directly

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights:

15. Supervisory Authority

You have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP) if you believe we have not handled your personal data properly.